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Please join our Winter Warmth campaign by collecting up and donating winter clothes like coats, jumpers and personal hygiene products to local charities to help at a time when many rough sleepers are starting to feel the effects of winter. Every year there is always a shortage of warm clothing for those experiencing homelessness.
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30 Days to Christmas – is your business ready?
According to a recent forecast by Statista, UK retail sales during the 2023 Christmas period could amount to £84.9 billion. The data also revealed that over 50% of us will start shopping for the festive season before December begins.
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A/B testing – and how to make the most of it
In the fast-paced world of digital marketing and optimisation, data-driven decision-making is paramount. One of the most effective tools at a business’s disposal is A/B or split-testing – a controlled experiment that compares two versions of a webpage or other elements, A and B, to determine which one performs better.
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Top 10 Marketing Tips for 2024
At this time of year, many businesses will be assessing how well their marketing strategy has worked over the last 12 months. And with 2024 fast approaching, now is the perfect time to update your approach to hit the ground running.
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Unlocking the Power of Email Marketing
Types of Email Campaigns for Businesses
Email marketing is a fantastic tool for businesses hoping to engage their audience, drive conversions, and build lasting customer relationships. But how can companies make the most of it? Let’s find out.
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How to make your own Christmas gin
Making Christmas gin can be a fun and festive project, and November is my favourite time to start making. You can infuse your gin with a variety of flavours to give it a festive twist.
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Crafting the perfect Christmas wreath
Creating the perfect Christmas wreath for your front door can be a fun and festive DIY project. Here's a step-by-step guide to help you make a beautiful Christmas wreath.
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Back in October, Google and Yahoo laid out plans to enforce tighter industry practices, which come into force this February.
The updated requirements target bulk senders – anyone operating an email mailing list that sends over 5,000 emails to Gmail addresses a day – to make it harder for spammers and fraudsters to break through.
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The success of digital marketing campaigns often hinges on a critical factor: email deliverability. This measures how easily emails reach subscribers’ inboxes – without being flagged as spam or filtered into the promotions tab or junk folder.
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Email marketing is one the best tools available for growing your customer base, so it makes sense that many businesses focus on creating highly engaging content for their subscribers.
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By now, most marketers have heard about the AI tools flooding the market. While it has a reputation for creating generic content, it is perfect for helping businesses brainstorm, especially when you need variations on a theme, such as a group of related blog post ideas or subject lines for a seasonal email campaign.
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