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According to a recent forecast by Statista, UK retail sales during the 2023 Christmas period could amount to £84.9 billion. The data also revealed that over 50% of us will start shopping for the festive season before December begins.  

Top 10 Marketing Tips for 2024

At this time of year, many businesses will be assessing how well their marketing strategy has worked over the last 12 months. And with 2024 fast approaching, now is the perfect time to update your approach to hit the ground running.

Back in October, Google and Yahoo laid out plans to enforce tighter industry practices, which come into force this February. 

The updated requirements target bulk senders – anyone operating an email mailing list that sends over 5,000 emails to Gmail addresses a day – to make it harder for spammers and fraudsters to break through.

With over a billion members worldwide, LinkedIn offers many opportunities for your brand to connect with potential clients, partners, and talent and establish credibility within their industries.

However, simply having a LinkedIn page is not enough; optimising it for maximum impact is essential. Here are several strategies to enhance your business's impact on the platform:

According to a recent forecast by Statista, UK retail sales during the 2023 Christmas period could amount to £84.9 billion. The data also revealed that over 50% of us will start shopping for the festive season before December begins.  

Top 10 Marketing Tips for 2024

At this time of year, many businesses will be assessing how well their marketing strategy has worked over the last 12 months. And with 2024 fast approaching, now is the perfect time to update your approach to hit the ground running.

Back in October, Google and Yahoo laid out plans to enforce tighter industry practices, which come into force this February. 

The updated requirements target bulk senders – anyone operating an email mailing list that sends over 5,000 emails to Gmail addresses a day – to make it harder for spammers and fraudsters to break through.

Deep-dive into a few hours of research, and you’ll come to the surface swimming in tactics that seemingly glint like treasure on the seabed. But once you reach the shore, what are you actually meant to do with it all?

A well-planned strategy is like a blueprint that allows you to build something that can withstand the sands of time and change.

According to a recent forecast by Statista, UK retail sales during the 2023 Christmas period could amount to £84.9 billion. The data also revealed that over 50% of us will start shopping for the festive season before December begins.  

Top 10 Marketing Tips for 2024

At this time of year, many businesses will be assessing how well their marketing strategy has worked over the last 12 months. And with 2024 fast approaching, now is the perfect time to update your approach to hit the ground running.

Back in October, Google and Yahoo laid out plans to enforce tighter industry practices, which come into force this February. 

The updated requirements target bulk senders – anyone operating an email mailing list that sends over 5,000 emails to Gmail addresses a day – to make it harder for spammers and fraudsters to break through.

Although marketing trends and strategies constantly evolve, one tried-and-true method has stood the test of time – email marketing. But its true power lies in its slow and steady nature. Why? Because it takes time to give potential customers reasons to feel confident parting with their money, especially in our post-inflation economy.

In this article, we’ll explore why businesses should prioritise a consistent approach to achieve long-term growth and engagement that leads to a great ROI.

Inflation. Artificial Intelligence. Shifting consumer habits. Every year brings new challenges to marketers vying for a slice of the profit pie. What has worked in the past may not in the future, so being able to adapt can ensure a business’s survival.

According to a recent forecast by Statista, UK retail sales during the 2023 Christmas period could amount to £84.9 billion. The data also revealed that over 50% of us will start shopping for the festive season before December begins.  

Top 10 Marketing Tips for 2024

At this time of year, many businesses will be assessing how well their marketing strategy has worked over the last 12 months. And with 2024 fast approaching, now is the perfect time to update your approach to hit the ground running.

Back in October, Google and Yahoo laid out plans to enforce tighter industry practices, which come into force this February. 

The updated requirements target bulk senders – anyone operating an email mailing list that sends over 5,000 emails to Gmail addresses a day – to make it harder for spammers and fraudsters to break through.

A/B testing – and how to make the most of it

In the fast-paced world of digital marketing and optimisation, data-driven decision-making is paramount. One of the most effective tools at a business’s disposal is A/B or split-testing – a controlled experiment that compares two versions of a webpage or other elements, A and B, to determine which one performs better. 

Types of Email Campaigns for Businesses

Email marketing is a fantastic tool for businesses hoping to engage their audience, drive conversions, and build lasting customer relationships. But how can companies make the most of it? Let’s find out.

The 80:20 rule – and why it matters for Facebook

Pareto’s Principle states that 80% of consequences come from 20% of causes. Otherwise known as the 80:20 rule, the principle applies to marketing as much as sociology and economics.

Essentially, for every ten campaigns you put into the world, two will generate 80% of the results...

Marketing tips everyone should know

Marketers are forever coming up with novel ways to sell more products or attract new customers, but it’s easy to forget the basic principles that every campaign should focus on at its core. Let’s have a look at these now.

How to protect your mental health while using social media

Now more than ever, our business and personal lives seem entwined with social media, from Twitter and Facebook to TikTok and Instagram. While these platforms can be a great way to keep in touch with family and friends across the globe and find new clients and customers, they’re also linked to poorer mental health.

Should businesses use Customer Mail?

Did you know that 71% of consumers trust the marketing materials they receive through Customer Mail (CM) or that 85% of people open commercial mail, and 65% keep it for future reference?*

Online marketing tactics that stand the test of time

How to boost your creative effectiveness

In a time where content is king yet ubiquitous, it’s becoming increasingly important for your brand – and the advertising that helps build it – to stand out from the crowd. That’s where ‘creative effectiveness’ comes into play. 

The 80:20 rule – and why it matters for Facebook

Pareto’s Principle states that 80% of consequences come from 20% of causes. Otherwise known as the 80:20 rule, the principle applies to marketing as much as sociology and economics.

Essentially, for every ten campaigns you put into the world, two will generate 80% of the results...

Marketing tips everyone should know

Marketers are forever coming up with novel ways to sell more products or attract new customers, but it’s easy to forget the basic principles that every campaign should focus on at its core. Let’s have a look at these now.

How to protect your mental health while using social media

Now more than ever, our business and personal lives seem entwined with social media, from Twitter and Facebook to TikTok and Instagram. While these platforms can be a great way to keep in touch with family and friends across the globe and find new clients and customers, they’re also linked to poorer mental health.

Should businesses use Customer Mail?

Did you know that 71% of consumers trust the marketing materials they receive through Customer Mail (CM) or that 85% of people open commercial mail, and 65% keep it for future reference?*

The 80:20 rule – and why it matters for Facebook

Pareto’s Principle states that 80% of consequences come from 20% of causes. Otherwise known as the 80:20 rule, the principle applies to marketing as much as sociology and economics.

Essentially, for every ten campaigns you put into the world, two will generate 80% of the results...

Marketing tips everyone should know

Marketers are forever coming up with novel ways to sell more products or attract new customers, but it’s easy to forget the basic principles that every campaign should focus on at its core. Let’s have a look at these now.

How to protect your mental health while using social media

Now more than ever, our business and personal lives seem entwined with social media, from Twitter and Facebook to TikTok and Instagram. While these platforms can be a great way to keep in touch with family and friends across the globe and find new clients and customers, they’re also linked to poorer mental health.

Should businesses use Customer Mail?

Did you know that 71% of consumers trust the marketing materials they receive through Customer Mail (CM) or that 85% of people open commercial mail, and 65% keep it for future reference?*

The 2023 Agents Giving Fundraising Champions Awards are open for entries.  You can enter the awards or nominate someone you know who has carried out some extraordinary good deeds for charitable causes in their local community or has undertaken a fundraising challenge for charity. Entries are being taken now on the Agents Giving website. 

Entries for this year's Awards are open. 

The latest Facebook Messenger stats – and why you should get involved 

Most of us have the Messenger app on our phones, and the world sends 100 billion messages through Facebook’s communication apps every single day.

Support your local food bank on Thursday 15th June

We are encouraging the industry to help tackle hunger in their local communities by collecting items that food banks urgently require and donate to their local food bank. It is these essential food items and toiletries, baby items and hygiene products which make up the parcels and make the all-important delivery to the food banks to give them the supplies they so desperately need in the current times.

Marketing tips everyone should know

Marketers are forever coming up with novel ways to sell more products or attract new customers, but it’s easy to forget the basic principles that every campaign should focus on at its core. Let’s have a look at these now.

2023 video marketing trends – content versus time

Fact: video is the fourth-most popular type of online content – and its appeal to time-pressed consumers is growing. But how people engage with video content is ever-evolving.

The 2023 Agents Giving Fundraising Champions Awards are open for entries.  You can enter the awards or nominate someone you know who has carried out some extraordinary good deeds for charitable causes in their local community or has undertaken a fundraising challenge for charity. Entries are being taken now on the Agents Giving website. 

Entries for this year's Awards are open. 

Seven ways to craft stand-out subject lines that get noticed

Email subject lines are akin to front-page newspaper headlines; they’re the first thing your audience sees, so they must grab their attention. But with just 60 characters to play with, getting it right is both an art and a science.

Luckily, we have seven tips for landing the best results.